For retailers, dealers, and manufacturers / Categories / Electronics · In build
The most specs, and the least public evidence.
Electronics is the category where a buyer is handed the most numbers and given the least help turning them into a decision. It is in build rather than live, because the public evidence base behind it is the thinnest of the three and we do not open a category before there is enough depth to give honest guidance.
Why spec density is the problem
Every product in the category publishes dozens of comparable attributes, which makes a spec sheet easy to produce and a decision no easier to make. The work is not surfacing the numbers, it is establishing which of them matter to this buyer and what they cost each other.
What the cross-category evidence says
60% have abandoned a purchase because there were too many options, and 63% say purchase decisions take more effort than they used to. Electronics is where that shows up hardest.
Google / Ipsos, Mar 2024, n=1,000.
What in build means
The parameter map and the content are being produced now. If your range is here, a pilot can start on a defined slice of it rather than waiting for the whole category to finish.
See it built for your brand.
We build a free buyer decision prototype for your brand, in electronics, using your range. Then thirty minutes to walk through it against your own analytics. NZ and Australia.
The other categories