For retailers, dealers, and manufacturers / Categories / Health supplements · Exploratory
The engine transfers. What you are allowed to say does not.
Health supplements is a genuine decision category - buyers research hard, the claims are confusing, and the trade-offs are real. It is exploratory rather than live because the constraints are different in kind, not in degree.
What is different here
There are no products in this category on pyfoi.com, so the independent surface that makes the model work elsewhere does not exist in the same form. What is left is the content engine and a decision interface on your own site, which is a narrower proposition and should be described as one.
Regulated claims
Efficacy claims are regulated, and the honest answer to a lot of buyer questions is that the evidence is weak or mixed. The engine is built to say that. Whether that is the message you want on your own domain is the first conversation, not the last.
What exploratory means
No category build has started. If this is your category, the useful next step is a prototype on your range and a conversation about what can be claimed, rather than a page that pretends the work is further along than it is.
See it built for your brand.
We build a free buyer decision prototype for your brand, in health supplements, using your range. Then thirty minutes to walk through it against your own analytics. NZ and Australia.
The other categories